The list of categories for the 2025 CMA Awards

Click on the category to find out more.

  1. Strategic Planning & Management
  2. Best Online Platform
  3. Best Application of Marketing Technology
  4. Best Internal Comms Campaign
  5. Best use of AI
  6. Best use of Customer Research & Insight
  7. Best use of Events & Live Marketing
  8. Best use of Press and Public Relations
  9. Best Brand & Positioning
  10. Best Low Budget Campaign (under £50k)
  11. Best Mid-Range Budget Campaign (£50k – £150k)
  12. Best Big Budget Campaign (£150k+)
  13. Best Social Value Campaign
  14. Best Sustainable Marketing Initiative
  15. Best Go-To-Market Campaign
  16. Best Integrated Campaign
  17. Small Agency of the Year
  18. Agency of the Year
  19. Team of the Year
  20. Emerging Talent of the Year – Agency
  21. Emerging Talent of the Year – Client side

Note:

Entrants shortlisted in categories 17 to 21 will be invited to present their award submission to the judging panel.

For the Emerging Talent of the Year categories, a manager or senior company representative (such as a director) must attend the beginning of the interview.

All interviews will be conducted online (via Zoom or a similar platform). Dates will be confirmed in due course. Full details will be provided to shortlisted entrants following the judges’ initial meeting and announcement of the shortlist.

Please note: Additional categories may be assessed by interview if required. If this applies to your entry, you will be notified shortly after the shortlist is announced.

Showcase your creativity and innovation and enter now.