The winners for the 2025 CMA Awards have been officially announced!
After a tough judging process, these top contenders went head-to-head for the 2025 titles, with winners revealed at the gala dinner in London.
Full list of finalists (Agency name in brackets):
Strategic Planning & Management
Interfloor (Workhouse)
Quelfire (SLG Agency)
Sika (SLG Agency) – WINNER
Specsavers (Tangerine)
Wavin (Tangerine)
Best Online Platform
Catnic – WINNER
Schüco
Skyline Skills Hub (Skills for a Sustainable Skyline Taskforce)
Uform (Skweeze)
Best Application of Marketing Technology
Schüco – WINNER
Space & Time
Strata
Best Internal Comms Campaign
Fortem
Gleeds
Howarth Timber & Building Supplies
Inovara (SLG Agency) – HIGHLY COMMENDED
Siniat – WINNER
Best use of AI
Inovara (SLG Agency)
Quelfire (SLG Agency) – WINNER
Survey Solutions
Best use of Customer Research & Insight
Breedon Group plc (MRA Research)
MILWAUKEE EMEA (The Think Tank) – WINNER
Oscar Acoustics (The Think Tank)
Quelfire (SLG Agency)
Trustmark (Eureka! Research)
UKREiiF
Wavin (Tangerine)
Best use of Events & Live Marketing
Knauf (Fabrick Marketing Communications)
Milwaukee
Schüco
Super Trowel (UK) Ltd – WINNER
Best use of Press and Public Relations
LMC and Barbour ABI – HIGHLY COMMENDED
On The Tools – WINNER
Pic PR
The Think Tank & BSRIA
The Think Tank & DBR
Best Brand & Positioning
BDP
British Spirals & Castings (Smith Goodfellow Ltd)
F. Ball (Lesniak Swann)
Fortem – WINNER
Saint Gobain (The Think Tank)
Siniat
Super Trowel
Best Low Budget Campaign (under £50k)
Altecnic Ltd
Axair (Lesniak Swann)
Jarvale (Wildcat Digital)
Pick Everard
Ripple – WINNER
Schüco – HIGHLY COMMENDED
Best Mid-Range Budget Campaign (£50k – £150k)
MILWAUKEE EMEA (The Think Tank)
Polypipe Building Services (Lesniak Swann)
Promat (Lesniak Swann) – WINNER
Quelfire (SLG Agency)
Specsavers (Tangerine)
Best Big Budget Campaign (£150k+)
Bradfords Building Supplies (Good Eggs) – WINNER
Interfloor (Workhouse)
Wavin (Tangerine)
Best Social Value Campaign
Builders Merchants Federation (CMDi)
Bradfords Building Supplies (Good Eggs)
Pick Everard
On The Tools – WINNER
Wrekin Products
Best Sustainable Marketing Initiative
Building Relations PR and Sustainabuild – WINNER
Holcim (PUSH 22)
IKO
Best Go-To-Market Campaign – Sponsored by The Think Tank
Interfloor
Promat (Lesniak Swann) – WINNER
Siniat
Specsavers & Tangerine
WAA Chosen & Pipe Centre
Wavin & Tangerine
Best Integrated Campaign
Bradfords Building Supplies (Good Eggs)
Furlong Flooring (Fabrick Marketing Communications)
Polypipe Building Services (Lesniak Swann) – HIGHLY COMMENDED
Promat (Lesniak Swann)
Wavin (Tangerine) – WINNER
Small Agency of the Year
Attract & Engage
BCM Agency – WINNER
Marketing Elect
Agency of the Year
Cartwright – WINNER
LMC
Ridgemount
SLG Agency
Space & Time – HIGHLY COMMENDED
WAA Chosen
Team of the Year
BDP
James Hardie
Pick Everard – HIGHLY COMMENDED
Ridgemount Digital Team – WINNER
Emerging Talent of the Year – Agency
Freya Piper – Fabrick Marketing Communications
Kali Dennett – Cartwright
Milica Trifkovic – SLG Agency – WINNER
Emerging Talent of the Year – Client side
Georgia Cantrill – Altecnic Ltd – WINNER
Lauren Morgan – Etex Building Performance
James Wyllie – Survey Solutions
